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An elegant oasis

in Forte dei Marmi

A magical place

for aperitifs and dinners

For a relaxing holiday

in beautiful Versilia

The perfect location

for events and wedding ceremonies

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Always a favorite destination for great poets (like Montale and Ungaretti) and great singers (like Edith Piaf, Mina and Ray Charles), Forte dei Marmi is a magic place where The Dolcevita, even in the New Millennium, has never faded. Alpemare Beach Club has become the new gem of Versilia thanks to the Bocelli Family that completely renovated the old bathing establishment transforming it into a relaxing oasis for its customers.

Our services
Security Service 24h

Private guards watch over the tranquillity and the rest of guests, while at night they guard with care all the belongings that can be left in the cabins.

Beach Towel Service

Every day the tent is equipped with our beach towels which have been tailor-made for your complete comfort.

Car service with driver

Our car with driver is available for our guests for any transfers to and from the beach club, to their homes or to reach places of interest in town.

Beach courtesy kit

Every morning guests will find in their cabins freshly washed soft bathrobes, towels and washcloths.

Private safe in the cabin

All cabins are equipped with a safe in which guests can securely store their belongings.

Shower courtesy kit

Inside the cabins guests will find products from major beauty brands to be used in the shower facility, like shampoo, shower gel, conditioner and cream.

USB charging system in the cabin

In each cabin there are two USB charging systems for both cell phones and tablets to be used at will.

Relax area in pine forest for massages

Guests can enjoy a professional massage in a dedicated area in the pine forest of Alpemare.

Wi-Fi Internet service with exclusive access
Beach service

Anna Molinari Blumarine

‘My thoughts on Alpemare are very, very positive. Since I was very young, I've always spent summer in Forte dei Marmi in my parents' seaside villa, changing a few establishments over the years because I often became attached ... The decision to spend a complete summer at Alpemare has made me happy and with me the friends who came over to see me every day. Alpemare is not only beautiful, but it is complete relaxation. The colors of the great tents and of the restaurant are wonderful, food is exceptional, the kindness of the staff is unique and everything is taken care of with love and good taste by super active Veronica and all the staff. When it happens to see Maestro Andrea arrive, we feel even more fortunate to share our beach with him, who is so famous. Thank you so much for everything and take into consideration my presence for next season. With love.’

Anna Maria and Paolo Vranjes

‘It is not the first beach club we have been to in Forte dei Marmi, but Alpemare is certainly the first one where my wife and I have immediately felt great, with all the comforts of home, with the privacy offered by the wide spaces and the cozy corners in the shade of pine trees, and by the very comfortable tents that have really allowed us total relaxation; all this combined with the company of discreet people with whom it was a real pleasure meet and get to know each other. These are the reasons why, with pleasure, we have already reconfirmed our presence for the next season. Thanks to everyone for their work.’

Vanessa Fiacchini

‘Alpemare, is a really chic, but simple beach club at the same time. It reflects the radiance of the owners. The time spent at Alpemare was a wonderful experience indeed, we liked the choice of colors, the setting of the beach, the aperitifs and the atmosphere created, and even spending some time with Maestro Andrea and Veronica has been a truly unique experience that has made everything even more magical.’

Filippo and Patrizia Neviani

‘We have always loved Versilia and this year with the opening of Alpemare we have had the pleasure of being again in a familiar, and at the same time, elegant atmosphere. We have spent unforgettable hours during the day, enjoying the beach and the services offered, and in the evening enjoying great food with excellent service. It is a perfect location, indeed.’


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