in Forte dei Marmi
Alpemare Beach Club Forte dei Marmi
Synonymous with lifestyle, the iconic destination created by the Bocelli Family is situated in Forte dei Marmi, one of the most exclusive Italian locations – the magical place where La Dolce Vita has never faded.
Fabio Giannotti - General Manager
Our exclusive services
Day-to-night dining, beach and events.
Alpemare offers discreet service, luxurious beach accommodations and exceptional dining experiences.
With 120 beautiful cabanas, bar and restaurant service, Alpemare is an oasis in which guests will find their favorite spot to have an exclusive and relaxing experience.
A perfect balance between day-to-night dining and beachfront entertainment.
A lifestyle destination
Best Beach Club Italy 2024 and 2025
Guide by Andrea Guolo and Tiziana Di Masi
"Winning the title of Best Beach Club of Italy 2024 opened a memorable season for Alpemare. It was the year of doubling the number of stations, which rose to 120, following the acquisition of the neighbouring establishment. The impression we gained was that of a facility of excellence and ahead of its time. It is said that perfection in life does not exist, but at Alpemare they come very close: nothing is out of place and everything is wonderfully coherent. Elegance in simplicity. That is how we defined it in the last edition, and we think it is the perfect definition to frame the beach club whose fame is spreading around the world."
Veronica Berti's words:
"Thank you very much also for the motivation which is really very nice, I am here undeservedly taking the award because all the guys who are now running behind the scenes deserve it, who are the ones who really make a difference, the director, all the people who are here and the friends, because a place is beautiful if there are beautiful people and here there are really so many friends, so many faces that keep us company throughout the summer and so mine is a thank you that goes to you for choosing us, not once but twice, and as they say ‘there's no two without three’, why not, we still dream! Thank you very much."
Our Partners
We love Versilia!
“We have always loved Versilia and this year with the opening of Alpemare we had the pleasure of finding ourselves in a familiar yet elegant atmosphere. We spent unforgettable hours during the day enjoying the beach and the services offered, and in the evening tasting excellent food with excellent service. A truly perfect location.”
Filippo e Patrizia Neviani
Alpemare is not only beautiful, but it's also relaxing!
“My opinion on Alpemare is very, very positive. Since I was very young, I have always spent the summer living in Forte dei Marmi in my parents' villa by the sea, changing only a few beach clubs over the years because I often got attached… The decision to spend a full summer at Alpemare made me happy, and with me, the friends who came to visit me every day. Alpemare is not only beautiful, but it's also complete relaxation. The colors of the large tents and the restaurant are wonderful, the food is excellent, the staff's kindness is unique, and everything is taken care of with love and good taste by the super-active Veronica and the entire staff.”
Anna Molinari Blumarine
Alpemare is a truly chic beach club, but simple at the same time!
“Alpemare is a truly chic beach club, but simple at the same time, greatly reflecting the brightness of the ownership. The time spent at Alpemare gave us a beautiful experience; we love the choice of colors, the beach setup, the aperitifs, and the created atmosphere. Moreover, spending some time with Maestro Andrea and Veronica is a truly unique experience that makes everything even more magical.”